Temple-Inland Financial Crisis

Austin American Statesman
http://www.statesman.com/business/content/business/stories/other/04/26/26tin.html

Temple-Inland
http://phx.corporate-ir.net/phoenix.zhtml?c=61680&p=irol-newsArticle&ID=990125&highlight=



Seeing as the article was written the day after the release of the financial report, it is easy to suspect that there would be a lack of real investigative reporting. Many of the terms and all of the reasons used in the story share distinct similarities with those in the report. This article was clearly just a shortened rebuttal of what the company had to say. Considering the nature of the crisis, lacking scandal, lies, sex, and deceit, a mere parroting style is all that is necessary. It is nonetheless, a crisis.

Temple-Inland is in the midst of a major face lift. The different facets of the business are separating to form many individual companies. This is a situation that could make anyone of their stakeholders, be it an investor, employee, or customer quite nervous. When they learned that they had to report a 50% loss in profit, I imagine a predetermined plan of action was implemented with the company's best writer creating a release that was not only well thought out, but also very well researched. A very detailed explanation was presented in the press release pinpointing a whole slew of reasons, all being temporary. I feel that they did a very good job at explaining this massive decline in profit ahead of time as to keep the worries of a failing business at a minimum.